Our mission is to shift our narratives from black and white tropes to technicolor.

We amplify voices that are typically overlooked in conventional content. 

Proceeds from our product sales are reinvested into championing diverse voices in media and tech.

Shop our favorite products

Magenta Theytriarchy Candle

Theytriarchy Dad Hat

Fair Play Hoodie

Minority Tee

Theytriarchy Original Tee

Fair Play Stickers

Original Theytriarchy Mug

Quadrillionare Hat

Magenta Collection

Magenta Collection

  • Brave, fearless, and exuberant joy. Except it doesn’t exist.

    Humans have 3 color receptors in our eyes: Red, Green, Blue. We interpret wavelengths of light by averaging these 3 colors🔴🟢🔵.

    Light exists on a rainbow spectrum🌈. Because of our limited sensing capacity, we average the ends of the spectrum as what should be a blend between red and purple: magenta. But mathematically, if we average the wavelengths of these two ends of the spectrum, we should see: green light🟢.

    Our brains give us a comfortable illusion to fill in the gaps in our ability to accurately perceive our surroundings.

    So what is Magenta really?

    ☑️A reminder that perception bias is how we interpret the world and better data frameworks are the only way to understand our physical reality. 

    ☑️A restructuring of our connection to the hidden green lights in our reality that let us build sustainable relationships to our home and fellow humans. 

  • As we've seen in nature, diversity is the key to sustaining and growing healthy environments. We are focused on building a large information ecosystem and championing diverse voices to create more healthy, prosperous communities.

  • It takes a village. Innovation has always involved diverse communities collaborating, but until recently, we didn’t have the technology to highlight these communities. We’re working to design systems at scale that ensure the communities who use this technology have greater input and representation in how it’s built.

Our Values

Meet the Team

Welcome to TheyTriarchy.org, where our mission centers around “Innovation with Empathy.” We focus on media and technology projects that emphasize the importance of understanding and collaboration, recognizing that true innovation flourishes in a diverse and inclusive environment. Our commitment to inclusion and diversity is reflected in our dedication to creating healthy data ecosystems that give voice to a wide range of perspectives and experiences.

At TheyTriarchy, we believe that everyone, regardless of gender background, should feel welcomed and empowered to contribute. By harnessing the power of technology and media, we strive to uplift marginalized voices and promote transparency and responsibility in data usage. We are supported by #GoBeyond, an Emmy-nominated innovation lab focused on creating sustainable futures. Join us in our journey to create a more inclusive future, where each individual is heard, valued, and inspired to drive meaningful change.

Contact us.

Interested in collaborating or have a question about our nonprofit? Reach out to us!