Our mission is to shift our narratives from black and white tropes to technicolor.
We amplify voices that are typically overlooked in conventional content.
Proceeds from our product sales are reinvested into championing diverse voices in media and tech.
Shop our favorite products
Magenta Theytriarchy Candle
Theytriarchy Dad Hat
Fair Play Hoodie
Minority Tee
Theytriarchy Original Tee
Fair Play Stickers
Original Theytriarchy Mug
Quadrillionare Hat
Magenta Collection
Magenta Collection
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Brave, fearless, and exuberant joy. Except it doesn’t exist.
Humans have 3 color receptors in our eyes: Red, Green, Blue. We interpret wavelengths of light by averaging these 3 colors🔴🟢🔵.
Light exists on a rainbow spectrum🌈. Because of our limited sensing capacity, we average the ends of the spectrum as what should be a blend between red and purple: magenta. But mathematically, if we average the wavelengths of these two ends of the spectrum, we should see: green light🟢.
Our brains give us a comfortable illusion to fill in the gaps in our ability to accurately perceive our surroundings.
So what is Magenta really?
☑️A reminder that perception bias is how we interpret the world and better data frameworks are the only way to understand our physical reality.
☑️A restructuring of our connection to the hidden green lights in our reality that let us build sustainable relationships to our home and fellow humans.
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As we've seen in nature, diversity is the key to sustaining and growing healthy environments. We are focused on building a large information ecosystem and championing diverse voices to create more healthy, prosperous communities.
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It takes a village. Innovation has always involved diverse communities collaborating, but until recently, we didn’t have the technology to highlight these communities. We’re working to design systems at scale that ensure the communities who use this technology have greater input and representation in how it’s built.
Our Values
Meet the Team
Theytriarchy is a 501c3 that embraces natural diversity to spark prosperity. We are dedicated to crafting robust, sustainable information ecosystems with tangible real-world impacts. We bolster inclusive innovation through immersive media and tech projects.
Theytriarchy is supported by #GoBeyond, an Emmy-nominated, ForbesNext1000 award winning media & tech innovation lab dedicated to pushing the boundaries of what we know to be possible to engender a more sustainable future that serves a global community.
Contact us.
Interested in collaborating or have a question about our nonprofit? Reach out to us!